Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.Among the topics Dan explores are:• What we think will make us happy and what really makes us happy;• How we learn to love the ones we are with;• Why online dating doesn’t work, and how we can improve on it;• Why learning more about people make us like them less;• Why large bonuses can make CEOs less productive;• How to really motivate people at work;• Why bad directions can help us;• How we fall in love with our ideas;• How we are motivated by revenge; and• What motivates us to cheat.Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking—not just in our financial marketplace, but in the most hidden aspects of our lives.Praise for Predictably Irrational:'For anyone interested in marketing – either as a practioner or victim – this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial TimesDan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science. He has appeared on CNN and CNBC and is a regular commentator on National Public Radio. He currently lives in Durham, North Carolina with his wife and two children.• Following the success of Predictably Irrational, which was selected as #1 Business Book for 2008 by Amazon and sold 33k TCM, The Upside of Irrationality is a similarly intelligent and thoroughly engaging popular science book that will have the broad appeal of Freakonomics, The Tipping Point and Black Swan• The groundbreaking research and original experiments that captured the attention of the media in The Upside of Irrationality form the basis of Ariely’s research again, providing new insights into how our dating, work and ethical behaviours are informed• Extensive publicity coverage expected including interviews, reviews and features in national press and radio plus a strong broadsheet serialisation – Dan is a terrific speaker with a fantastic blog and online following• Marketing activity will generate word of mouth awareness through bespoke digital marketing and online publicity support
Publicat de: HarperCollins Publishers